August 06, 2019 06:00 PM - August 06, 2019 08:00 PM
The Essence of Marketing
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The Essence of Marketing: Practical Ideas for Mediators

It’s a tragic myth that because you are an exceptional mediator, clients will find you and want to use your services. Over the years John Ford has met many talented mediators who just couldn’t make it financially even though there are no shortages of conflict in the world.
If you are motivated to be a mediator, and want to earn a decent living, then participate in John’s upcoming workshop.
In addition to reviewing the nuts and bolts of brick & mortar marketing, you'll explore online marketing with John, starting with the particular importance of email.
John will share the secrets of his success as a mediator in a way that empowers you to take focused action for yourself.

From John's workshop, you’ll be able to:
  • Define the purpose of marketing
  • Articulate an approach to marketing that works
  • Develop your own marketing collateral
  • Discover how to integrate email, the web and social media to support your marketing
  • Take your mediation business to the next level

Vanessa Alfaro Photo John Ford is a successful workplace mediator and trainer, the author of Peace at Work: The HR Manager’s Guide to Workplace Mediation and the founder of the HR Mediation Academy.

John is a past president of the Association for Dispute Resolution of Northern California and served as the managing editor of for 11 years.

Learn more about John here:
JAMS, 2 Embarcadero Center, San Francisco, CA 94111